Having a 'purpose beyond profit' and being values-driven has moved from the margins of commercial life to the mainstream. The global recession and a gradual change in attitude means that the “just focus on the bottom line” way of doing business is increasingly being brought into question. More people and businesses now see ethical considerations as fundamental to everything they do and how they source their services and products.
Ethical businesses come in many different shapes and sizes. It may be a business with environmental causes at its core, an organic producer or retailer, an education provider, social housing or a charity. It may also be a larger commercial organisation steered by a strong corporate social responsibility policy.
It is sometimes a tall order to balance real commerciality with strong values.